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With Local Guide! Hourai Sake Brewery Tour by Local Bus

期間運行

We'll guide you through Hourai Sake Brewery with a local guide!

Tour available:
Wed, Thu, and Fri from Jul 16, 2025 to Mar 31, 2026
Book by noon, 2 days prior. We'll confirm availability later.
Minimum participants required:
2people
Departure time:
9:10
Takayama Nohi Bus Terminal
Arrival time:
your leisure
Takayama Nohi Bus Terminal
Meal:
*Meals are not included in this tour.
Bus guide:
Not accompanied
Tour guide:
Not accompanied
  • This tour fee includes:
  • ・Round-trip local bus ticket (Takayama Nohi Bus Center - Hida-Furukawa Station)
    ・ Hourai Sake Brewery tour fee (with guide!)
    ・ Koi food for Setogawa River
With Local Guide! Hourai Sake Brewery Tour by Local Bus
  • Adult2,600yen
  • Child(--) - yen
  • The Hourai Sake Brewery tour fee is waived for individuals under 20 years of age. Therefore, instead of booking this tour, please purchase your own bus ticket and join us independently (guardian accompaniment required).

With Local Guide! Hourai Sake Brewery Tour by Local Bus

Itinerary

  1. Takayama Nohi Bus Terminal GATE②(9:10am Dep.) Arrive at Hida-Furukawa Station Bus Stop(9:45am Arr.) Hourai Sake Brewery tour(approx. 60 minutes) Koi feeding experience at Setogawa River Hida-Furukawa Station Bus Stop(Please take the bus at your preferred time.) Takayama Nohi Bus Terminal
  • *Icons display    route bus / chartered bus / express bus / cable car / taxi / ship / ropeway / walking / train

Itinerary

  • First, please make a reservation via our website!

    This tour requires advance booking. Please make your reservation through our website.
    Reservations are accepted until 12:00 PM (noon) two days prior to your desired tour date.

    Please note that all reservations are processed as requests.
    We will contact you later to confirm your booking status.

  • On the day of your tour, depart from Takayama Nohi Bus Terminal (9:10 AM departure)

    Ticket exchange is required for this tour.
    Please visit the Takayama Nohi Bus Terminal ticket counter before boarding the bus to receive your ticket and other documents.

    Board the 9:10 AM bus bound for Hida-Furukawa Station from bus stop #2 at the Takayama Nohi Bus Terminal.

  • Get off at Hida-Furukawa Station Bus Stop

    Alight at the final stop, “Hida-Furukawa Station Bus Stop.”

  • Hourai Sake Brewery guided tour begins!

    Hourai Sake Brewery is approximately a 6-minute walk from the “Hida-Furukawa Station” bus stop. Please enjoy the townscape as you make your way to the brewery by the 10:20 AM tour start time.

    The staff of Hourai Sake Brewery will guide you through an authentic sake brewery, not a tourist attraction!
    Take your time and enjoy the sake brewery in Hida-Furukawa, which has been designated as a Registered Tangible Cultural Property of Japan.

  • [Highlight #1] Learn the Secrets of Different Sake!

    Along the way to the brewing area, you’ll find displays of rice plants of various varieties from all over Japan.
    The final product of sake changes greatly depending on the type of rice and the rice polishing ratio. Before seeing the actual sake brewing process, let’s learn the secrets of the differences in sake!

  • Infiltrate the brewing area, normally off-limits to non-brewery workers!

    After putting on your protective gear (gown, cap, and mask) and sanitizing, you’re ready to go! Now, let’s explore the brewing area!

  • [Highlight #2] Automatic Rice Washing Machine and Steaming Machine

    The automatic rice washing machine uses data to control the water absorption time during rice washing, and automatically adjusts the washing, soaking, and dehydration processes based on this data.

    The steaming machine is used to steam the sake rice. The sake rice washed by the automatic rice washing machine is placed in the pot.

    Inside the pot, the rice is arranged according to its purpose, with the “koji rice” (used for making koji) generally placed on top and the “kakemai” (used for fermentation) on the bottom. The rice is steamed for about one hour after the steam rises to the top of the pot.

    Strong steam is needed to achieve the “hard on the outside, soft on the inside” texture. The largest pot can steam approximately 1,500 kg of sake rice.

  • [Highlight #3] The Koji Room

    The koji room, or simply “muro,” is the place or room where koji is made.

    Sake is mainly brewed during the cold season, but because koji mold requires a high cultivation temperature (30°C to 40°C) and moderate humidity, a room (muro) that is isolated from the outside air is necessary for koji making!

  • [Highlight #4] The Fermentation Tanks

    These tanks are used to prepare and ferment the sake mash.
    Interestingly, these tanks are played “Manzai” (Japanese stand-up comedy) 24 hours a day, 365 days a year!
    It is said that the sake mash, rice, water, and koji will laugh and create a delicious sake!

  • [Highlight #5] The Fermentation Tanks Overflowing with "Thank You" Power

    The sake brewing tanks are covered with handwritten messages from visitors who have toured the brewery or attended events such as the brewery festival!

    It is said that writing positive and heartwarming messages such as “Thank you” or “May it become delicious” will create beautiful water crystal formations, resulting in even more delicious sake.

    Please write a message and help us make Watanabe Sake Brewery’s sake even more delicious!

    You can also enjoy a tasting of a “completely non-selling premium sake” that is only available to those who participate in the brewery tour in front of the “Thank You” tank.

  • After the tour, enjoy sake tasting and shopping!

    After the tour, you can enjoy sake tasting at our one-coin server and shopping at our shop.

    In addition to our standard year-round products and seasonal sake, we also offer a wide selection of “store-exclusive sake” that can only be purchased at our brewery’s direct sales shop.

    Please take your time and enjoy sake tasting and shopping to your heart’s content.

  • Enjoy a koi feeding experience at Setogawa River

    Many koi swim in the Setogawa River, which flows right behind Watanabe Sake Brewery.

    Enjoy a relaxing and therapeutic time interacting with the koi!

  • Please take the bus from Hida-Furukawa Station Bus Stop back to Takayama Nohi Bus Center at your preferred time.

    Please check the Furukawa-Kamioka Line timetable[here]

    Thank you for your participation!

Remarks

*Please note that lunch is not included in this tour. Please bring your own lunch if necessary.
*A tour conductor will not accompany this tour.
*Reservations must be requested by noon, 2 days prior to your departure date. We will contact you later regarding the availability of your reservation.
*The Hourai Sake Brewery tour fee is waived for individuals under 20 years of age. Therefore, instead of booking this tour, please purchase your own bus ticket and join us independently (guardian accompaniment required).
*Important: Alcohol consumption by individuals under 20 years of age is strictly prohibited.

~~ Request from Hourai Sake Brewery ~~
The sake brewery is our "workplace" and "living space." Before entering our precious brewery, we have some important requests.

・ If you plan to sample sake, please do not drive.
・ We kindly ask that those who are intoxicated (drunk) not participate in the tour.
・ Please be on time, as delays will interfere with preparations and on-site work.
・ Please refrain from eating, drinking (except for sake tasting), and smoking inside the brewery.
・ Please be extremely careful not to drop any accessories or mobile phones.

For reservations

★ Reservations are accepted online.(Until 12:00 PM (noon) two days prior)

[Inquiries]

Nohi Bus Tour Desk
TEL: 0577-33-0131
Business Hours: 9:00 AM – 5:00 PM

Cancellation policy

  • 10-8 days before the tour・・・20% of the tour fee
  • 7-2 days before the tour・・・30% of the tour fee
  • a day before the tour・・・40% of the tour fee
  • on the day before the tour・・・50% of the tour fee
  • no showing up on time ・・・No refund
  • after the tour has started ・・・No refund
  • ※Contacts received outside of business hours will be processed the following day.

旅行企画・実施

  • 岐阜県知事登録旅行業第2-297号
  • 濃飛乗合自動車株式会社
  • 〒506-0026 岐阜県高山市花里町6-125
  • 総合旅行業務取扱管理者 長野 猛

With Local Guide! Hourai Sake Brewery Tour by Local Bus

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